Health & Healing
Activists call for Adidas boycott over former Israeli soldier campaign
Image credit: Al Jazeera English
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Activists have launched boycott calls against Adidas over a campaign featuring a former Israeli soldier, according to Al Jazeera English. The backlash centers on the advertisement's timing and subject, coming as more than 5,000 Palestinians have required amputations following Israeli military operations in Gaza.
Critics argue the campaign is insensitive given the scale of Palestinian casualties and injuries from ongoing conflict in the territory. The sportswear company has not yet issued a public response to the mounting pressure from activists and consumers calling for the boycott.
